To plan, host and manage the best family-friendly motorcycle rally in Canada, appealing to motorcyclists and non-motorcyclists alike, contributing to the economies of Digby, surrounding communities, and the Province of Nova Scotia.
To become the premier family-friendly motorcycle rally in Canada.
Strategic Goals 2017-2019
- Sustainability ... of the Wharf Rat Rally Event
- Governance ... Strategic and Tactical
- Organizational Structure ... Tactical and Operational
The Wharf Rat Rally generates almost $10 million in economic benefit within the Province of Nova Scotia every year and is the largest annual outdoor event in Southwest Nova Scotia.
Tourism Industry Association of Nova Scotia - Ambassador Award
Annapolis Valley Events and Sport Tourism Association - Event Legacy Award
Digby and Area Board of Trade - Tourism Excellence Award